Beer cheaper than tea at IFFI

PTI, PANAJI | 26 November 2010 19:02 IST

In an instance of "if they do not have bread, let them eat cake," beer is available at cheaper rate than tea at the ongoing International Film Festival of India (IFFI) in Goa.

While one has to shell out Rs58 for a cup of tea, a glass of beer is sold at Rs25!

The tea stall allotted to a well-known coffee chain is selling tea at Rs58 while a cup of coffee costs even more.

"We do not control the pricing at the festival. If delegates want, they can just walk across the road where tea is available at market rate," said Manoj Srivastava, chief executive officer of Entertainment Society of Goa.

The ten-day-long festival is being jointly organised by the state government and directorate of film festival.

He said the need to rake in money for the festival forces the organisers to go in for big brands, who usually charge high.

Several state-level women's organisation have objected to the promotion of beer at the festival.

The organisers have, however, not bogged down to the protests and allowed beer stall at the venue, in abid to get sponsorships.

The state this time has collected Rs1.5 crore through sponsorships as against Rs1.25 crore last festival. The budget of the festival is Rs7.35 crore.

Several delegates attending the festivals have also complained of inadequate transport facilities at the venue.

The organisers this year have replaced the rickshaws with cabs to ply delegates between Inox and Kala Academy, the festival venues.

"The cab service exists but they are not prominently seen. Now, we have asked them to stand in front of the gate," Srivastava said.

On the absence of 30 cars pressed into service to ferry delegates to the venue from hotels where they are staying, Srivastav said the vehicles were withdrawn as six buses are plying between the hotels and the venue.

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People have a way of objecting to anything. In Goa we have been drinking and not everyone but whoever wants can enjoy a sip or two. Some time back, noises were made about people moving around the beaches scantily dressed. Were they expected to cover themselves like mummies? For heaven's sake why are you promoting Goa as tourists and as industry. I for one would not have wanted anyone to even comen here, with a slogan "Goa for Goans the rest bugger off". Would that make me happy.?

Look at history in America, there was bootlegging and killings for it, in 1930's. Again in Mumbai, people drinking commercial varnish and hooch and shine, God knows what. Do the people want the same here. Rather educating takes time, laying facts bare is important.

- Ludovico, Old-Goa | 27 th November 2010 16:57


It is logical to see the beer being promoted at the festivals like IFFI! May be in the coming year, hard liquor could also be promoted and may be more and more attractions to project Goa as a place to dine wine and ...?

- vishwas prabhudesai, loliem | 27 th November 2010 10:14


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