Goa-Rajsthan tie up to promote tourism

PTI, PANAJI | 04 October 2010 18:48 IST

Rajasthan has signed a Memorandum of Understanding with Goa tourism to promote its tourism products and market its destination, a top official has said.

"Goa and Rajasthan have joined hands to promote its tourism product. An MoU with Goa tourism has been signed to market its destinations," Rajasthan Tourism development corporation's General Manager J P Pathak told reporters in Goa.

The tourism officials from Rajasthan are in Goa as a part of their roadshow to attract more tourists to the desert state.

Pathak said that the MoU basically speaks of a marketing tie up between two states.

"Whenever people come to Goa, they will be informed about Rajasthan and whoever comes to Rajasthan would be told about Goa," he said.

Rajasthan attracted 14.8 lakh foreign and 283 lakh domestic tourists in the year 2008 which was 20 per cent more than the year before, he said.

"The state's popularity is primarily owing to its incredible tourism products, its rich heritage, its forts, palaces, lakes, colourful and lively fairs and festivals, golden sand dunes and rich wildlife," Pathak said.

Rajasthan which had coined slogan 'Padharo Maro Des', inspired from outstanding and immensely catchy traditional composition of rustic charm from the heart of the villages, has now adapted slogan 'Rajasthan Calling'.

"The campaign is held in 19 cities across the country including Kochi, Chennai, Mumbai, Bangaluru, Patna, Kolkatta, Ahmedabad, Hyderabad, Lucknow and Chandigarh.

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