Goa gears up to tackle adverse coverage

PTI, PANAJI | 12 August 2010 22:53 IST

With Goa's image taking a battering in the media worlwide, the state tourism department has decided to take help of a professional web service to put together a tailor-made search of news articles according to the subsriber's choice.

State tourism director Swapnil Naik told reporters here that the service costing Rs 2 lakh annually will keep track of news developments related to Goa tourism worldwide, both negative and positive. 

"We have subscribed to a search engine which tracks news from all newspaper websites, electronic media in all languages and translate it into English. We get daily news updates twice a day related to Goa tourism in any language," Naik said. 

He further said the software Night Walker would also compile reports twice a day. 

"Then we will get a full report of what news is going worldwide about Goa. Whenever anything happens, with the help of this exercise we are ready to react at any moment. We will know who is covering Goa and what negative and positive they are saying about tourism in Goa," Naik said. 

Also, this will give state governement an opportunity to react to any adverse publicity in the media, he said. 

Goa tourism secretary Dr M Modassir also requested journalists to lend a hand in rebuilding the confidence of tourists in the state. 

"Irrespective of reality, what comes out in the media also becomes reality," Modassir said. 

"We understand to have better interactions with the media. This is the beginning. Please overcome the shortcomings and give good feedback," Modassir said.

Meanwhile, Prachi Desai, the Rock On facme actor, has been nominated as the brand ambassador for Goa tourism.

"She is fit to be the brand ambassador of Goa which is visited by many youngsters. She is modern and still has traditional values," Naik said.

"Behave responsibly," said the 21-year-old actor to the youth. 

"When youngsters come here, they should have fun, but they should behave responsibly. We must show all that it is safe to come to Goa," she said.

"I have visited Goa several times and has never found it to be unsafe," said Desai, who recently was seen in Once Upon A Time in Mumbaii.

Tourism minister Nilkanat Halarnkar was also present for the event held to launch Desai as the brand ambassador.

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