CII to hold Film Bazar at Kala Academy

| 25 November 2004 23:24 IST

The area dotting Kala Academy will play host to different activity. Serious business of selling of films will take place here with buyers from Europe and other countries expecting to bargain for films.

The International Film Festival of India (IFFI) will have this major activity which will attract film brokers and representatives from production houses will flock here.

The film bazar 2004 has invited buyers from around the world whose focus includes Indian Cinema.

Big names from Indian exhibition industry including Sahara India Parivar, Prasar Bharti Corporation, Satellite Media group, Ramoji Rao Film city, UTV, Adlabs, Indian Film Exporters Association, Eros multimedia, Mukta Arts, Films Division, Children's Film society, Osian's Cinefan, EFX Magic, Mauritius Film Development Corporation, Ermst Young, Digiquest, Prime focus are participating in the film bazar.

CII would set up this bazar in association with Ministry of Information and Broadcasting and National Films Development Corporation.

The film brokers and representatives from production houses who seek to invest in joint ventures will visit the bazar. The CII press hand out released here states around 20 international buyers from UK, USA, Romania, Brazil, Mauritius, Paris and Sri Lanka have already confirmed to attend film bazar.

Minister for information and broadcasting Jaipal Reddy will inaugurate the bazar during festival days.

The CII released states: film bazar will harness the immense potential demonstrated by the Indian film industry to take its place in the global arena. This bazar is intended to be the catalyst in the process of globalisation of Indian cinema, which unites the creative and the financial aspects of film-making.

The film bazar, according to CII, will be a space which allows for negotiation between the filmmaker and the financier. The negotiation is not restricted to domestic players.

Film bazar is a platform whereby members of international film fraternity descend on India. Co-productions, joint creative endeavours, sharing of technology takes centre-stage and superficial differences fade away.

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